SEMA Announces New Product Award Winners

The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners this morning at the 2021 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2022.

SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up.

More than 1,300 were entered into the 16 different Showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more. 

The New Product Award Winners are:

Collision Repair & Refinish Product

Winner: Keco Collision Glue Pull Repair System, Keco Body Repair Products
Runner Up: Eagle, Celette Inc.
Runner Up: Drain Cleaner SR250, Reliable Automotive Equipment, Inc.

Engineered New Product

Winner: Electronic StraightGate 50, Turbosmart
Runner Up: Kaizen Relay, Kaizen Speed, LLC
Runner Up: Smart Cap Module (SCM) – Integrated Damper Position Sensor, Off Road Research

Exterior Accessory Product

Winner: Lippert: Protective MultiPro / Multi-Flex Tailgate Sensor with Hitch Cap, CURT, Ranch Hand, UWS, LUVERNE, ARIES
Runner Up: Windshield Gard, Targe Industries
Runner Up: 4WP Factory Bronco front bumper, 4WP Factory/Pro Comp/Rubicon Express/Smittybilt

Interior Accessory Product

Winner: Cargo Dog, Cargo Dog
Runner Up: Speedway Motors Self Cancelling Turn Signal Switch, Speedway Motors
Runner Up: RetroSound® Denver Radio, Retro Manufacturing LLC

Merchandising Display

Winner: Countertop or Wall Display for HEIGH10 Infotainment Unit, Stinger Off-Road
Runner Up: Floor Display for HEIGH10 Infotainment Unit, Stinger Off-Road
Runner Up: BD-BUILT 6.7L CUMMINS INJECTOR STOCKPLUS (0986435621) RAM PICK-UP 2013-2018, BD Diesel

Mobile Electronics Product

Winner: XAV-AX9500ES, Sony Car Audio
Runner Up: Cube GPS Tracker, Cube Tracker
Runner Up: Interior Ambient Lighting, VAIS Technology

Off-Road/4-Wheel Drive Product

Winner: CDEV SHOCK POWERED BY IIC, ICON Vehicle Dynamics
Runner Up: Dirt Dynamix Universal Truck Bed Pole Mount, Dirt Dynamix
Runner Up: Vehicle Recovery Kit – Baja, Warn / Factor 55 / Fabtech

Packaging Design

Winner: APB Pedal Pads American Handcraft Wooden Package, APB Brakes
Runner Up: RetroSound® Huntington Radio, Retro Manufacturing LLC
Runner Up: Driver Fatigue Monitoring System, HIMA Lighting

Performance-Racing Product

Winner: Electronic StraightGate 50, Turbosmart
Runner Up: OPTIMA YELLOWTOP Group Size H7, OPTIMA Batteries
Runner Up: Kaizen Relay, Kaizen Speed, LLC

Performance-Street Product

Winner: ZZ632/1000 Crate Engine, General Motors
Runner Up: VENOM CP3 CONVERSION KIT RAM 6.7L PICKUP 2500/3500 2019-2020, BD Diesel
Runner Up: Eluminator Mach E Motor, Ford Motor Company

Powersports Product

Winner: 2016-2021 Polaris XPT Flex Fuel Kit, Dynojet Research
Runner Up: Kaizen Relay With Control Module, Kaizen Speed, LLC
Runner Up: ProFit2 Profile Cage Clamps, Scosche Industries, Inc.

Street Rod/Custom Car Product

Winner: Icon Valve Cover, Pyramid Optimized Design & Manufacturing
Runner Up: Kaizen Relay With Control Module, Kaizen Speed, LLC
Runner Up: MB419 Ultra-Compact Multi-Function Controller Steering Wheel Control Board, MuxWiring

Tire and Related Product

Winner: Baja Legend EXP, Mickey Thompson Tires & Wheels
Runner Up: Discoverer Snow Claw, Cooper Tire
Runner Up: ET Street Front, Mickey Thompson Tires & Wheels

Tools & Equipment Product

Winner: EZ Roller-Spinner, EZ Spare and JAWS
Runner Up: Buffer with compound dispensing system, Super Shiner
Runner Up: Last Drop Wrench – Aluminum LDW80mm14F, Last Drop Wrench

Van/Pickup/Sport-Utility Product

Winner: Impact Shock-Absorbing Rear Bumper Step Fleet Kit, Lippert: CURT, Ranch Hand, UWS, LUVERNE, ARIES
Runner Up: 2021+ GM SUV 2″/4″ LOWERING KIT, Max Trac Suspension
Runner Up: Roll-N-Lock M-Series XT, Truck Hero

Wheel and Related Product

Winner: Carbon One, Litespeed Racing
Runner Up: WARN Diamond Cutter Wheels, Warn / Factor 55 / Fabtech

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks.

Additional details are available at or, 909/396-0289

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